Sulumits Retsambew

I promised to stay absolutely whitehat with sulumits retsambew contest (and with stay whitehat till end of the contest) but I thought of scribbling few words on grayhat SEO today(with ref to some grayhat sources). Grayhat SEO is that middle ground between sneaky old blackhat SEO and the high road of whitehat. Like most other things, though, striking that balance between white and black isn’t always easy. Here are some of the techniques where you can push the limits of ‘good’ SEO to just the brink of being ‘bad’.

Target Relevant Keywords

One cardinal rule of doing grayhat SEO is to always target relevant keywords. Targeting a keyword and then directing visitors to a page that has nothing to do with the keyword is a trademark move of the blackhat optimizer.

If you’re going to work with a particular group of keywords, make sure that the content on your page is directly relevant to those keywords. You can make the search engines ’see’ relevance by keeping a moderate density of keywords – about 1% to 3% (I find that 4 and 5% density spamming) – as well as other related terms. If you’re working with ‘bikes,’ for example, you could put that keyword along with words like ‘bicycles,’ ‘dirt bikes’ and ‘mountain bikes’ in your site content.

Stock Up on Links

Since you’re still constrained in the keywords department, you can just choose to play a little dirtier with links. Some sneaky link building strategies are common, even expected in the world of grayhat SEO, and you can put your pages ahead with that.

If you’ve decided to become a grayhat optimizer, you’re no longer limited to ‘natural’ link building techniques like article marketing. You can add to your link stockpile through other means, such as with forum posts and blog comments, and then surreptitiously adding your URL to the end of the post. This is widely regarded as more of a blackhat move but has never officially been defined as one.

This little trick is particularly useful for cases where link building is one of the few sources of an advantage in rankings. If you’re a participant in an SEO contest like the 2009 sulumits retsambew competition, this is a handy one to have up your sleeve without being a blackhat culprit.

Crib Content

Original content is one of the cornerstones of whitehat SEO, but isn’t an all-important factor anymore if you’ve decided to go grayhat. That’s because Web 2.0 is designed such that a single piece of news often gets repeated and reposted several times across the Internet. If you’d noticed, news aggregators and sites like Digg or Reddit use this model to get high rankings without uniquely new content.

Scrape content from the RSS feeds of news sites and then make it your own! Google has already mentioned before that it exempts news stories from the rule on duplicate content because they get reposted and syndicated so much. Put together some news articles and, voila, you have content.

Although some of these techniques are safe for now, caution and restraint should still be exercised when using them. Too much of grayhat seo tactics could attract the attention of the search engines, putting both your site and grayhat SEO into a lot of hot water. You’ll want to emulate the master rule breaker at school who’s able to toe the boundary of the rules without really stepping over it.

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One Response to “From White to Gray: The Middle Ground of SEO”

  1. why put my link on the end off page that is black hat? i still confused what is white and black. i hope find something here..

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